Who says your best advertising has to be an ad?

Cheerios.com was smartly redesigned around commonly searched questions about Cheerios.
But as a Dad, I think this may be the best piece of marketing they’ve ever done.

Whether you're giving people the information they're looking for or an entertaining experience, be sure to make it delightful.

(This December, I'm posting all the ads I never got around to earlier this year. Stay tuned.)