May 8, 2009

Are similes in headlines like a refreshing liquid?

Some Creative Directors think similes are as bad as puns, but I don’t have a problem with them if they’re unique, well-written and they work. You can decide for yourself if these ads for Nestea’s Red Tea meet that criteria.

But I do think the “thumbs up” is an unnecessary addition to their previous clean layouts for Green Tea. The product looks better in this ad without a giant first shooting out of the bottle.


  1. I quite like these even though I can see some people being offended.

    I totally agree that the thumbs up is totally unnecessary.

    Thanks for sharing,


  2. I'm ok with the thumbs up - it might make for a good next round of ads, if they can work that into something else. Like maybe another hand gesture? I don't know ...

    I'm thinking the exchange student thing is a little passe - like too 70's-ish. Thank goodness for "That 70's Show" or I think the headline would fall flat on young ears not familiar with the concept of exchange students.

  3. Anonymous4:05 AM

    I absolutely love the first one, though that can be explained by the fact that I am a foreign exchange student myself. We exchange students have been passing that ad around in our various circles, but it is a phrase catering towards a not-so-wide target group: exchange students, and the people who appreciate them. Honestly, if the whole world knew how our lives are, everyone would love that phrase... I think we just need to raise FOREIGN EXCHANGE AWARENESS!!!