December 22, 2011

What's wrong with flashing your briefs once in a while?

"Your brief is showing" is a piece of criticism meaning that your ad is too heavy-handed or is just a literal repetition of the strategy. Instead your goal should be to an interesting spin on the key message of the brief.
The line “14 buttons replaced by your body” may sound flat on it’s own and probably wouldn’t work in print. But on a mirror cling, it brings a unique product feature to life.

(This December, I'm posting all the ads I never got around to earlier this year. Stay tuned.)

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