May 28, 2013

This is social media in a nutshell

This is a blog post of a reply to the best tweet of the day.

May 13, 2013

The most interesting paid tweet in the world?

Dos Equis paid Michael Ian Black to tweet about their new Facebook app and this is what happened.

UPDATE: Whether you think this was good or bad for the brand, you can't deny that he's responsive:

A few of you have asked what my take on it is. I think the whole conversation is great. They got more traction with the ad lib replies that they would have with just the canned copy.
Successful brands on social have to be flexible and okay with giving up control. But I bet there were a few nervous conference calls.
The biggest lesson is to let a celebrity use their own voice instead of copy dictated by marketing and legal.