December 6, 2011

What's wrong with a play on words?

I’ve been a fan of the quick headlines in Charles Schwab’s “Talk to Chuck” campaign for quite awhile, but my first thought on seeing this ad was, “too obvious.”
I’m not sure where this notion comes from, that as writers, we’re supposed to look down on using a play on words. But this line is the right thought for the times. And it works.

(This December, I'm posting all the ads I never got around to earlier this year. Stay tuned.)

1 comment:

  1. As long as the play on words doesn't come across as punny, it's fine by me. (And if it makes sense.)