May 28, 2010

Can we get out of this mess? does a good job at educating me about the issue, but gives me no ideas on what to ask my Representative and Senators to do about fixing it.

May 27, 2010

What is a good campaign?

The Joy is BMW campaign is another example of repetitious headlines that I like.

(I saw this perfumed magazine insert on Ads Of The World.)

What is a good headline?

I'm becoming a fan of repeating part of a headline across multiple ads. I used to scoff at this formulaic approach for the lacking the creativity that it takes to write unique lines. But the repetition breeds recognition in the same way that a unique visual style does.

May 25, 2010

Can't afford to go to Vegas?

The "take your picture in front of our ad" thing has been done plenty of times. And while this execution is done as well as any of them, I wish they would have included some kind of contest to win a trip for sending your pic.

May 24, 2010

Are you feeling lost?

I’m still digesting and dissecting it, but I felt satisfied by the finale of LOST. These spots from Target added to the spectacle of the evening.

The spots were directed by Jack Bender, one of the producers behind the show.

Also using the song Dharma Lady at the end is a nice inside reference for the fans.

And a sure sign of success, spoofs have already been done:

May 21, 2010

What are you supposed to focus on during yoga?

May 20, 2010

How far will consumers go for a bargain?

It just takes a few digital steps to tap into Duane Reade’s new loyalty program.

Nice play on the placement of this execution in their
jagtag campaign.

May 18, 2010

May 13, 2010

Sex, Buys & Advertising - Part 7 of 7

Final piece of a news/documentary exposé, hosted by Deborah Norville and aired by NBC News in 1990.
This segment features Crazy People movie, Dudley Moore, Paul Reiser, fraudulent advertising, William Webster Missouri State Attorney General, Sara Lee Cheesecake, Campbells Soup, Hefty Cinch Sak, Bunnies disposable diapers President Bob Chickering, Federal Trade Commission, Janet Steiger head of FTC, Reebok, Amazing Discoveries Mike Levey, infomercial, product placement, Reeces Pieces in E.T., Pepsi in Back To The Future, Coke in Murphy's Romance, Mumm's champagne in Moonstruck, Lark cigarettes, Rayban in Top Gun, Tom Cruise, Michael J. Fox, Nancy Herr of Herr Communications, Mark Miller Media Studies Johns Hopkins University, Psychologist Carol Moke, Phil Dusenberry

May 12, 2010

Sex, Buys & Advertising - Part 6 of 7

(Sex, Buys & Advertising. Hosted by Deborah Norville. Aired in 1990 by NBC News.)
This segment features Charlotte Baecher editor of Penny Power Magazine, He-Man, cross promotion, Barbie for Pepsi, Teenage Mutant Ninja Turles for Burger King, Penelope Queen, Channel One, Sally Welch, Modern Talking Pictures, Westinghouse, New York World’s Fair, Busch Gardens, Bic, Pepsi, California superintendent of schools Bill Honig, Bradley Powell killed for Nike Air Jordans, Dr Dwight McKenna New Orleans school board, Dan Wieden, David Kennedy

May 11, 2010

Sex, Buys & Advertising - Part 5 of 7

This segment features Calle Ocho Festival, Procter & Gamble, ethnic marketing, ads targeting kids, M.C. Hammer, Mtv, Tom Preston, Campbell’s Soup, Nickelodeon, Cheerios, Batman action figure, Seventeen Magazine, psychoanalysis, Saatchi & Saatchi, Penelope Queen Director of Research, anthropologist

May 10, 2010

Sex, Buys & Advertising - Part 4 of 7

This segment features Richard Kirshenbaum, John Bond, Donna Rice, Joan Rivers, No Excuses jeans, Dan Quayle, Kenneth Cole, pitch for Carvel ice cream, Tom Carvel, songwriter Gerald Alters, Grey Advertising, Ally & Gargano, Kirshenbaum & Bond, Hal Riney & Partners, New York Post

May 7, 2010

Sex, Buys & Advertising - Part 3 of 7

This segment features Nike, Wieden+Kennedy, David Kennedy, Dan Wieden on Just do it, Reebok UBU, Tom Clarke Nike marketing director, Bo Jackson for Nike, Bo Knows, Joe Pytka, Sonny Bono

May 6, 2010

Sex, Buys & Advertising - Part 2 of 7

This segment features Bob Garfield, the Cola Wars, Wayne Gretzky for Diet Coke, Robert Palmer for Pepsi, Tina Turner for Diet Coke, Michael J. Fox for Diet Pepsi, Alan Potash, Ray Charles for Diet Pepsi, Joe Montana going to Disneyland, Esther Thorson University of Wisconsin lab, Michelin tires, Dupont plastic artificial limbs, Maxwell House coffee, Tristan Wilds for Folgers, Don Easdon and Bill Heater on Nissan Infiniti, Jay Leno, Toyota Lexus.

May 5, 2010

How much has advertising changed in the past 20 years?

When my parents moved recently, they discovered several "treasures" I'd long forgotten in their basement - including an unmarked VHS tape that turned out to be a program recorded my junior year of high school way back in 1990.
It's a news/documentary exposé, hosted by Deborah Norville, called "Sex, Buys & Advertising."

I've broken it down into YouTube friendly chunks and will post one a day. Enjoy.
This segment features Paulina Porizkova for Estee Lauder, Japanese commercials, Eddie Murphy for Toyota Celica, Arnold Schwarzenegger for Cup Noodle, Kelly McGillis, Meryl Streep, Gregory Hines, Paul Newman, Spike Lee as Mars Blackmon, Ed Koch for Slim Fast, Paul McCartney for Visa, Michael Jackson for Pepsi, Phil Dusenberry, BBDO, Michael J. Fox for Diet Pepsi, Alan Potash, the Madonna Pepsi controversy, Don Johnson for Diet Coke and the Cola Wars.

May 4, 2010

Is mobile finally going mainstream?

You can read all about the campaign on Devito Verdi’s blog.

Jagtag describes itself as “a non-invasive, "pull" mobile media that transforms a marketer's physical objects into interactive and measurable digital media.”