November 30, 2009

You got any more bright ideas?

Saying "we listen to our customers" is a good direction for Microsoft, but I quickly got sick of seeing the line "I'm a PC and Windows 7 was my idea" everywhere.
So I'm glad they followed up with other executions that have more personality in the lines.

November 28, 2009

Being a woman is not a pre-existing condition

Media coverage and blog posts generated by the campaign:

The New York Times
USA News & World Report
The Huffington Post

The New York Times
The Nation
WNYC - The Leonard Lopate Show at the 20:24 mark
Actress Elizabeth Banks at the L.A. press event

Politicoholic - why we changed our Twitter avatars
Care 2
Insurance Corner
Women’s Rights
The Nation
Campus Progress
Healthcare For America Now
Yahoo News
ABC Action News

Talk Radio News Service
Urbane Perspective Magazine
The Brodsky Blog
Keith Olbermann Fansite
ABC 7 News

Kaiser Health News
Democracy Forums
The Kimmel Tribune
Our Future
Stroller Derby
New America Foundation
Levana Layendecker

Freeze College Magazine
Belteway Blips
Phi National
Fire Dog Lake
America Medical News
The Take Away

Buzz Flash
The White House Projecct
Jennifer Brunner Democrat for U.S. Senate
Children’s Health Policy
Think Progress
Connecticut News
Women enews
Fem 2.0
Slightly Unhinged

Fort Worth Feminism
The Moderate Voice
Middle of Nowhere
Democratic Congressional Campaign Committee
Not My Gal
Fourth Wave Feminism
Hello Ladies
Feminist Law Professor
Angry Black Bitch
Big Think
Democracy For NH
Not a monster
Aggressive Progressive
All Voices
Criminal Justice Change
The Legal Reader

Being a woman is not a pre-existing condition widget

Widget that supporters of the campaign embedded on their blogs and sites.

November 25, 2009

Are you thankful you have enough?

Are you willing to help those who don’t?
Enjoy your Thanksgiving, hopefully with your family. But take a moment to think of others and give something to someone that has less than you.

Robin Hood Responds

Food Bank for New York City

City Harvest

November 24, 2009

I’ll wear what she’s wearing.

Ladies of all shapes and sizes “love” their Yoga Jeans from Second Clothing.

You can see their equally orgasmic spot here.

November 23, 2009

What is pareidolia?

It's the psychological phenomenon of perceiving random stimulus as significant. The term is also used to describe the knack we have for seeing faces in inanimate objects.

I didn't like this American Express ad the first time I saw it, because it's just borrowed interest from Faces In Places.
(On a side note, shouldn't they work out an online promotion with the guy behind that blog?)
But after seeing the spot on air a few dozen more times, I stopped thinking like a cynical creative and realized that every time it came on I started smiling.
And this print ad I saw in the New York Times magazine does a much better job tying the visual to the product benefit.

November 18, 2009

I just hope they don't swim in the vats

Nice ad from New Belgium Brewing's Skinny Dip Beer that congratulates the Surfrider Foundation for saving San Mateo Creek.
(Found in the same issue of ReadyMade Magazine as yesterday’s Surfrider ad.)

November 17, 2009

Wish you were at the beach?

This Surfrider Foundation campaign has been out for quite awhile, but I just saw this ad in an issue of ReadyMade magazine.

"In regions of the Pacific, plastic particles outnumber plankton six to one. Make waves. go to"

The rest of the ads in the campaign courtesy of google images.

(Billboard found on adverbox.)

You can see a similar ad that highlights the contents of a bird’s stomach here.

November 10, 2009

How would you sell a car these days?

Subaru tried this double sided print ad featuring
a lenticular and long copy.

It's not mind-blowing creative, but the lenticular insert between the pages made the ad impossible to ignore. And the copy is straightforward and nicely written. More than I can say for most work I see.

November 6, 2009

Up for a Twitter challenge?

Just launched a side project called "Complete Da Tweet."

It's a daily writing challenge that is pretty much what it sounds like.
I start a one line story on twitter - and you finish it.
So do me a favor and check out or follow @CompleteDaTweet to show off your tweeting prowess.

November 5, 2009

November 4, 2009

Does how words are visualized change their meaning?

I usually don't care for ads that use quotations. It's top-of-mind, lazy concepting. But I'll make an exception for this campaign from the School of Visual Arts featuring different illustrations of a quote from President Obama.

November 3, 2009