January 23, 2014

When promoted tweets go wrong

Promoted tweets are the window to the soul of your brand. And how people respond reveals more than what you post.

@McDonalds ran this one this morning. From an analytics perspective, the retweets and favorites probably outweigh the negative comments.
But nothing here gives me a good feeling about grabbing breakfast at McDonald’s. The bad instagram-esque photo isn't doing them any favors and the copy is even flatter.

If you're going to use social as a broadcast medium, why not make the extra effort to create a message that actually inspires or entertains?