Every time the phone book gets dropped on our doorstep, my wife asks, "why are they still making those?"
The ad on the cover and the bag it came in are the only ones we saw before tossing it in the recycling bin.
But the market must still have value, because The Yellowbook and The Real Yellow Pages are still duking it out.
Yellowbook has trying to reinvent itself with their
Yellowbook360 campaign. But only The Real Pages left us a CD rom.
The "Keep Me" starburst is just sad.
I’d like to see a comparison of what
Yellow Book and Yellow Pages are doing online and in mobile. Another time perhaps.
(This December, I'm posting all the ads I never got around to earlier this year. Stay tuned.)
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