July 30, 2010

Would your ad be better without any copy?

This is the first I’ve seen, but Havaianas has been doing beautiful ads for awhile.

July 29, 2010

July 28, 2010

How do alcohol brands handle online?

Two ads I haven't posted before in their ongoing print campaign.

The turning the “8” on the happy hour sign so it reads “5 to infinity” works better in the recent TV spot. (Which surprisingly I can’t find anywhere online.)
But it’s pretty difficult to turn a good TV spot into good print.

July 23, 2010

July 22, 2010

Is that different than your "O" face?

Fun little promotion for the Mohegan Sun casino.

But why ask people to email their photo instead of integrating with their facebook page?

July 20, 2010

Is there such a thing as too much cross-promotion?

I'm reminded almost everywhere I go that I still haven't seen the latest Pixar movie.

July 19, 2010

Can a cheesy pickup line make you fall in love again?

I’ve seen a ton of headlines waxing nostalgic about cheese since posting the Kraft Macaroni and Cheese taxi top ad last week.

"Rich & Cheesy. It's the other Hamptons."

July 13, 2010

Does every device have to be schizophrenic?

Just saw these ads on opposite sides of a bus shelter at 20th and 5th.

Phones that play movies. TVs that make calls. We live in the future people.

July 12, 2010

Got the cheesiest?

This nostalgic execution reminds me of the "Got Milk?" strategy.