June 24, 2010

Was the jukebox the original social media device?

I was at the mall over the weekend and saw this in the food court.

You text a code to control what music video plays on the TVs bolted everywhere.

Akoo bills itself as "the world's largest social music television network."

But why did they use a cassette tape as a graphic? Do kids at the mall today even know what a cassette is?

June 23, 2010

Can you afford to buy it twice?

Compelling headline for renter’s insurance.

Wish the design was a bit cleaner, but who asked me?

June 18, 2010

HSBC has moved away from their ”different values” campaign in favor of a headline driven one.

Their old values campaign had a lot of momentum, but these do a great job paying off their “the world’s local bank” tagline.

June 17, 2010

Does anyone ever refer to foosball as table futbol?

Coke placed World Cup themed tables and foosball games in Greeley Square Park.

June 16, 2010

Is everyone hungry for more social media?

4Food wants to de-junk fast food and they're seamlessly using twitter and facebook to spread the message.

The Wall Street Journal has a nice article on how they plan on using iPads and social media in-store.

Even the signage on their construction site has a social element.

June 15, 2010

If a picture is worth 1000 words, how many headlines does it take to sell a camera?

(Maybe I should start carrying a camera around, my iPhone shooting skills seem to be lacking lately.)

Straightforward tactic, but when I did search lumix online, I didn't see any connection to the campaign in the results.

June 14, 2010

A strong drink calls for a strong headline. Or is it the other way around?

Jameson is out with another headline driven campaign.

You can see their previous work here.

(Sorry for the bad pics.)