May 29, 2009

Can a lion save the planet?

The Cannes Young Lions 48 Hour Ad Contest ends this Sunday at 7 p.m. The assignment supports Oxfam’s fight against climate change. Good global cause for creatives around the world to sink their teeth into.

Bianca , Oh Boy and Meg all asked me to pimp their entries.
You can check out the rest at Cannes Lions YouTube channel.

May 24, 2009

How did you get home last night?

The pedicab we took back to the hotel had another ad for Lance Armstrong's bike shop:

May 16, 2009

Can one day change your life? How about seven?

I'm going on vacation for a week.

If asked, I'll swear I wasn't inspired by this ad. Bless you Dr. Phil.

May 15, 2009

Do you remember Sunkist?

I didn't until I saw this little cling stuck to the windows of several vacant storefronts along 6th Ave.

While some brands are paying for this placement, this looked like someone just threw them up.
Found this next image on their site.

Sunkist was a neighborhood favorite back in my 70s childhood, but the brand’s recent history feels more like an after school special about a foster kid.
So I'm glad they’re trying to give it some love. Or maybe I’m just a sucker for any ad with a good product shot and headline.

May 12, 2009

Are you hungry for eyeballs?

Pretty sure this is out of date already. But I thought it's an interesting example of old media driving new media.

May 8, 2009

Are similes in headlines like a refreshing liquid?

Some Creative Directors think similes are as bad as puns, but I don’t have a problem with them if they’re unique, well-written and they work. You can decide for yourself if these ads for Nestea’s Red Tea meet that criteria.

But I do think the “thumbs up” is an unnecessary addition to their previous clean layouts for Green Tea. The product looks better in this ad without a giant first shooting out of the bottle.

May 4, 2009

Can you fly to your happy place?

I've had good experiences flying JetBlue, however their Happy Jetting campaign hasn't done much for me. But I do like this bus wrap:

Sometimes obvious but well executed does the trick.

May 1, 2009

As a matter of fact, drinking does make me happy

More happy stuff from my second favorite drink, Nesquik.

I like how these wild postings play out a thought across multiple posters.