Thanks to Paula for giving me the Sept. 20th issue of Rolling Stone. It has the best collection of print work I've seen in a long time. Here are all the ads that caught my eye:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLvdqNlPTvqm-ORR6YEJtJ_VpcwxoMAog5M99GJtnj_GEuaLCKtss3-I3lwXTh85dshvTjowZqUHwAhwidUuh_ey4Q5dqVLbtOK_0WmQZoJy5ascuLCyHCTN3ZSAtBCNwjZOic/s400/Chuck1.JPG)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpLpBGNvv1IDHXm5caYvv3h4hz62Smewz3JTvWrdwlDp3Zb-62cTkOXUFa0DqVs6codpSu7p4d5xE8VFeRfXEjj4DwGQuW0YQbiIRG5h043GdoCaxu_AQiQUEpZaRlu5lr9oBN/s400/Chuck2.JPG)
This pop-up was in the envelope.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsprMgwsHNLQUHaYP2Zeyg4ex_YTvN5pnbeVYW2sUXEbDNcUtSGN45uC7p61aX1qpB8emBNliVhb0owDFEyvWoT21RG0VnKgdBZYNvH9OK2af7MSUy_wD1tjjrjFAaZ0EtWfEf/s400/Chuck3.JPG)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7MsgAV1t_WFUue78UlSwQxfU4q9zYceZxfjXAnC7wn-VcRsG4mbXJY__As6ObvHCJllUf6nG4nZlPrNy4_ozOlTfV7owUEHoxWcay73icTBriIGAYNk0NTgcOB2Dq-tcCtP7g/s400/OldSpiceSoap.JPG)
Old Spice* also uses this concept in the best radio spot I've heard lately. It features a bar of soap bragging to the shampoo about his "wig" followed by a voiceover that says "Soap is dumb."
*(It's been pointed out in the comments that Nivea for Men did the "soap is dumb" radio.
Here's a recount of another spot in their campaign.)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixqbNM5TduF0YZVKijhWB39UVhRQKGhQT9UGRv6KsYIMkcaMz74j8KQSIu8BY42AyUbY7SiusfLKMzBw7wdbJ-Rxz2risoi9lNFlqbtdb25n1oQs_zhjXSoJwjxRi9fcktsUy2/s400/DollarMenunaire.JPG)
The following ads appear on consecutive pages:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7MEO5-gbA2kP9dWgFlc6fOc1XBX5pjwvq7BqcCjBPNgI14sd-1COn9Tl0hqcY9WO079FMUZS0TK-hoGM3tir4RURZL1PtjLm2T_mUGJQmvR00fuLKsxv3Ir0FHFyfOlz0Ru2R/s400/MGD1.JPG)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6FREz97DMBIVaNK4DfCovwyfA1We_EQR0P42GaJJrgHiw24xI1hN2jBLDLW9E1RZ_rNagpI19yWAkO-M9eQ1k1MMl-notScmoinlGcF98shBs3oabYCCGsTDzUt3QEaGCJj0p/s400/MGD2.JPG)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0gCd88IQv7odyQBQ9Ar9dOK-Ktx7MuSKB3xc7f0snt9PZFj3F7c5BihUNd5VdthFltoRLI7mhv-CL7iBg5lTt_g-_n8YQpExH16OhMHJj5ibjxftrMngchIa3ttnHKnUwN00z/s400/MGD3.JPG)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI-LMbZZ1ea_Y4wijuiJZETXDRWzpQqm5UtcpGxKjBw3GC60AAe6VgvoWqFQK_rnwxvzLUDmw3HchPTt3TkUzFEhRClzEfyfmhNg0isB8MPC-eYOe4MQLgARpDUERpi1WjPEFw/s400/MGD4.JPG)
The copy reads, "The fourth time's a charm. Experience beer Cold-Filtered four times for fresher, smoother flavor."
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkXc6uJ1L0uEs8Uxnr3mt8nFtpLFSWheejImA56Shi4v-KZwTUFqiHUs2aQOG8r00gqTkkJli8MhMs6W-6EKwsO4ydM1mdlzUf-vauDy14Ag6ltkYX3-a-kNxLiXcNCIVqFx69/s400/Cane1.JPG)
The
Lucia Duque Rum site features a
Hot or Not style model search. But it's all really advertising the new show Cane.
(Media Post has a full description of this ad here.)![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgna5sKOWATjcK03X5FxcKo5vCkEsso-sXiyKt2jm_HnrS4gRCXBjd2CcWuodR7H9-AftG-yhlEjc4rFXsYj4tJ0bCgYEcN9m0UZBl4nywGmfvyPMbNaeD7mVn-5SKTaced9etV/s400/Cane2.JPG)
But what's more interesting is that they attached a taste sample like those Listerine Breath Strips.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9fcpMAl_0Mguk-d8gPyr3i8mfyDXuPd8R-jefkQieKPeDG-FlxWnYieolae5Ah2IycB8mGsNx7Qy2mMjQYzT9cFcrBRGxaYVx-RIEOn-imRrTDEkhQj2ZrAuQJjZ2_uUlaLDI/s400/Cane3.JPG)
Unfortunately, it tasted more like glue than sugar cane and left a slimy paste stuck to my tongue.