September 30, 2009

Are you ready to stand up for your freedom?

Hot Pockets wants you to demand your right to eat on the go.

You can join the movement and buy the gear at

September 29, 2009

Would you live there?

I wasn’t going to post the new Melrose Place ads, despite their cheesy sexual puns. But then I saw this:

(Lamp post ad image found here on Public Ad Campaign.)

September 25, 2009

Do you wish you did this ad?

It's a simple, engaging message. And I love ads that play off of the media space they appear in.
Second best taxi top ad I’ve seen lately. You can find a link to my favorite here.

September 24, 2009

Can an all type ad be exceptional?

I like that these Absolut ads take a new approach to the iconic bottle shape. Hope they continue this direction with even stronger lines.

Here are a few previous ads in their "In an Absolut world" campaign.

September 23, 2009

Which agency did the best ad for Advertising Week?

It’s Advertising Week! NYC is so packed with panel discussions and cocktail parties, you need a program to keep track:

And that program is full of ads from agencies. So who did the best one? I’ve scanned them, so you can decide.

Cool graphics from Barkley.

I'm not sure why BBDO would use classified ads as their graphic.

Colle McVoy tried out Augmented Reality with their ad and I didn't get much out of the "experience" but give them major points for experimenting with something new.

Deutsch shows their chops with their twitter handle, @deutschinc. And actually leads to a pretty robust social media hub for their activity this week.

I’m not looking up links for all these companies or trying to figure out what they're really trying to say with all those buzzwords.

A simple and smart inside joke to promote the Diversity forum DraftFCB is co-hosting.

Grey's fake facebook layout is fun way to present their client roster. But here's their actual facebook page.

IPG delivers exactly what you'd expect from a holding company.

So JWT actually invented the grilled cheese for Kraft? That's quite a case study.

"Like Cannes. Only with tops." Funny line from McCann.

I had never heard of Momentum before. Now I have and they seem pretty smart.

Climate change is a pet issue of mine, so I love Hopenhagen. Kudos to OgilvyEarth and partners for making it relevant.

I had never heard of Organic either. Not exactly creative, but solid.

Publicis plays it safe.

Rapp takes a stand.

TBWA realizes people still read and rewards them for it with a few gems in there like "Can we make a widget?"

Haven't heard of Unit7 either. But if they can get corporations to act responsibly, more power to them.

Uniworld Group is also new to me, but they're certainly positioned at the right crossroads for growth.

So do you like any of these? And why is it so difficult for agencies to do great ads from themselves?

September 22, 2009

Is custom uniqueness the last Unique Selling Proposition left?

These ads have already made the rounds, but I just got a chance to check out, where you can design your own shoes.

I don't think these animal mash-ups are particularly well done, but I’m really intrigued by the whole product customization trend.

Plenty of other companies have been playing in the custom space:
Jones Soda
Freitag bags
Can you think of any others?
Here’s the rest of their photoshop animal abuse:

September 21, 2009

Are you still ready for some football?

I was out of the country last Monday, so I’m late posting these ESPN ads for Monday Night Football.

You can see last year’s astroturf ad here.

They've also got a giant storefront ad with a virtual quarterback game.

You can read more about the game in this Creativity interview.

Another interactive window game here.

September 18, 2009

Do people see the world the same way in different places?

I haven't bothered posting these new HSBC ads I've seen over the past few months.

But I thought they did a nice job localizing the campaign for The Bank of Bermuda in these airport ads:

September 17, 2009

Does borrowed interest ever fly?

"Jetblue has L.A. covered better than TMZ."
My wife snapped this pic thru the car window on the way to JFK. The reference to the celebrity gossip blog totally works.

September 16, 2009

Are your ads too formulaic?

I'm busy playing catch up after a business trip, so here are some pics I snapped while rushing through JFK.

I think these make ExxonMobil look smart and make me feel better about them than some of their previous "green" ads.