October 15, 2013

Skechers makes me fearful for my future

As the father of two girls, this terrifies me.

October 1, 2013

Social is a broadcast medium

Don't worry social media ninjas and gurus, it's still a game-changer for joining the conversation. If you do it with a touch of craft, meaningful engagement and valuable content are still social's greatest strengths.

But IPO & buyout fever has induced a more traditional approach of buying eyeballs instead of earning them.

Of course, it's all a waste if you don't follow this rule: Make something worth sharing and people will.

Pretty well executed example from Honda using a promoted celebrity tweet to drive views of a TV commercial:

UPDATE: @Honda did a ton of fun tweets to warn snack food brands about the Odyssey's built-in vacuum. A few examples: