March 23, 2010

Does this ad stink?

Old Spice ran this Scratch and Sniff ad in Maxim magazine.

March 22, 2010

Are you sick of hearing about health care yet?

On a related note, I’m proud that our campaign, Being a woman is not a pre-existing condition, played a small role in helping reform get approved.
Forgive me for boasting a bit, but Speaker of the House Nancy Pelosi, adapted our tagline in her speech last night.

At the 8:14 mark she says, “After we pass this bill, being a woman will no longer be a pre-existing medical condition.”

You mean it's possible for contextual ad placement to not be a screw up?

Really good (or really lucky) buy for Showtime’s Nurse Jackie on on the day health care reform is approved.

March 19, 2010

Are visual solutions more powerful?

I can't decided if this visual reminds me more of a crushed car or the borg, but I like how it combines the messages of quality and anti-waste.

March 18, 2010

Is promotion a form of art?

Starbucks is creating art out of different blends of coffee today at the Flat Iron Building.

Even better, you can trade in a disposable cup for a branded reusable mug.

March 17, 2010

Are you a coffee connoisseur?

Starbucks is continuing their headline driven campaign to promote their featured blends.

March 16, 2010

Is there a cure for using puns in advertising?

Pulling off a good pun is even more difficult because ad folks believe that all puns are bad. And most are.

But the visual treatment brings this one around better for me than their previous needle/little prick ad.

March 9, 2010

Is this mystery worth chewing on?

In case you don't want to hold your monitor upside down in front of a mirror, the copy of this print ad says, "What is the secret flavor of new Stride Mega Mystery Gum? You seriously thing we're gonna tell you? Not a chance."

I prefer the “Don’t reveal the secret flavor of new mega mystery! Or we’ll find you.” premise of their site and this spot.

March 4, 2010

Which matters more, what’s in the bottle or on the label?

These ads are so vague that there's no way you could get this vodka's only selling point - THERE'S A LED TICKER BUILT INTO THE BOTTLE!

They call it "the world’s first interactive bottle" and you can see it in action on their site.