June 25, 2009

Won't anyone remember him as the King of Soda Pop commercials?

Please don't let all of the memorials and tributes about his successes and tribulations cause you to forget Michael Jackson's amazing string of Pepsi commercials.

Of course, the work was just as famous for the moment immortalized in Phil Dusenberry’s book, Then We Set His Hair On Fire: Insights and Accidents from a Hall-of-Fame Career in Advertising. Here’s a great excerpt. And here’s a movie reenactment:

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