June 7, 2009

How do you create co-op ads with bite?

I didn’t pay much attention to the press about Gawker “acquiring” the blog BloodCopy or the minor backlash it caused.
But I love the ads on the site:

Hope they’re running other places.
(Update: Saw one of the Mini ads on this phone booth.)

HBO has a long history of doing ads for fake products to promote their shows. But getting real brands in on the act takes it to another level.

Details on the campaign here.

1 comment:

  1. Love your blog! SOrry for being so late saying it. Following it for ages.
    Keep up the good stuff! Thx!