April 8, 2009

Will people still buy upscale food in a downturn?

I think these ads do a good job of selling Whole Food’s premium grocery shopping experience during a recession.

You can see previous work from Whole Foods here.


  1. Good stuff. Eating healthy is good preventive medicine that can save a lot of bucks immediately, in the short-term and way down the road. Great marketing by Whole Foods - excellent copy.

  2. I don't shop at Whole Foods but I might now. Great writing.