April 20, 2009

Has the media landscape become uncharted territory?

Making up words (especially ones ending in "-nomics") is an ad trend that needs to stop.
But there's a lot I find intriguing about the Independent Film Channel’s indienomics campaign targeting the marketing industry.

Insightful and somewhat provocative statements. And numbering the ads is oddly engaging. Even better, the site follows up with a compelling case.

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