January 21, 2008

How do you sell to someone who doesn’t like being sold to?

Big marketers everywhere are trying to create the authenticity that seems to come naturally to indie brands. The magic formula seems to be one part honesty and one part irony.
For example, streetwear designer, Eriffs is taking a simple and direct approach to advertise their shirts, hoodies and hats.

Spotted this row of stickers off Delancey St.

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