January 24, 2008

Are you preying on your customers’ fear or their stupidity?

Saw these at CVS.

Repackaging your product to meet a new demand seems like a pretty smart idea.
Unless anybody notices that you’re selling 7 bags for $1.49 and just down the aisle, they can get 20 for $2.99.

That’s 21 cents versus 15 cents per bag.
You could make the argument that the convenience of your new packaging makes the lives of consumers easier.
But who are you kidding?
Printing an airplane on a plastic bag doesn’t make it worth a 29% price increase.

No comments:

Post a Comment