January 29, 2008

Does your ad make people want to stop, look and listen?

Target is promoting their exclusive release of John Legend’s new album with a subway poster that plays a greeting and music from the artist.

I saw two of them at different stops along the 1 line. A woman plugged in after me and a few people walking past stopped to see what was going on.

(Pepsi has used this technique in the past.)

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