November 19, 2007

When is an ad not an ad?

I’m a fan of ads that use fake ads pretending to advertise something else. Here’s another example from the New York Lottery:

1 comment:

  1. shedwa9:53 PM

    I've seen these all around town and I don't think they are clear enough that the travel ads are part of the other ads. I like the idea, but not the execution.

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