Nice way to start the morning.
The url on the back is brewsomegood.com, which redirects to the Maxwell House homepage. This is where I think they’re missing a big opportunity.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWUVAGk5lWnrRUTudKRPLHOZZRgZHmyIqLrhJNVCtcGIuJ35HoXY06ovu2z7mdUuTa5809sNhcZ-S1iaDb7hRprXppLE0F5p6vdJSAIW0y4w_A5LRm0mxpPLX6wWpQWTEABzEI/s400/MaxwellHouseRide2.jpg)
Why not encourage consumers to do other good deeds or make a charitable donation?
“Brew Some Good” has the power to become a true rally cry for the brand instead of just another tagline.
AdLand pointed out they also paid fares at toll roads.
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