November 30, 2007

Are visual solutions better than copy driven ads?

It's a loaded question, but I believe words and images working together are more powerful than either alone.

click to enlarge
I couldn’t help but take a second look at this Qwest ad.

1 comment:

  1. I think it depends on the concept and execution. Two fine examples of each: A Luke Sullivan ad in "Hey Whipple..." for a hair salon. Two words- "Bow," and "Wow." "Bow" was crossed out with a single stroke of an editor's red pencil.

    Another for a Colgate ad - a yellow happy face with the tube creating the smile line.

    But, to get attention, I think the graphics/layout have to be appealing. The copy can be the most complelling in the world, but if the layout's not designed well, few will read it.