Are you sponsored yet?

When everyone gets their own reality TV show, the next logical step is a sponsor.

Miller High Life is offering sponsorship deals to average folks like us.

When I professed my love for their redesign, I also signed up for their newsletter. Just opened this one today:

 

Of course I signed up.

Looks like they're sending me a $1 signing bonus.

Only miss is the facebook integration. It just posted the pic I uploaded without any High Life imagery.

But I'm interested in where they take the campaign next.

I do remember another beer brand doing campaign awhile back sponsoring the events of real people. Felt more authentic. I think they delivered beer to backyard barbeques and house parties, then did billboards and banner ads, but I can't think of the brand. No luck on google. Do you remember it?

Does Mini have an anal fixation?

First, they want you to cram it in the boot. Now this:

Here's the extended :60 of their Super Bowl spot:

Are you too drunk to drive home, but sober enough to use the QR code reader app on your phone?

This ad hanging over a urinal in a bar bathroom has a QR code that automatically calls a cab.
You could argue that if I pull out my phone to use a QR code, I could just look up and call a cab company myself. But does the novelty factor make up for it?
At least it's a more practical placement than this taxi top ad for a similar Jose Cuervo app.

Is your ad as good as your product?

I don't like Swedish Fish, but I loved their old campaign.

This new work still has the right quirky vibe. I saw a few other ads around Austin and Dallas several weeks back, but I didn't manage to take photos of any others.

Pic found here

Snapped this on South Congress.

Is it possible for word play to come back into vogue?

I always write lines like this and clients always kill them for being repetitive.

Do you have kids?

My perspective has changed quite a bit since I became a father. I wonder if I would have liked these headlines a year ago?

Are you too drunk to hail a taxi?

Jose Cuervo has an app that automatically calls the closest available taxi. Pretty smart idea for an alcohol brand.

Lauren sent this pic in reply to my post about ads advertising apps that are ads.

Can you reinvent yourself?

Nice to see the phone book trying with this Yellowbook360 direction.

Has it come to this?

A billboard advertising an app that advertises a brand.

Almost as frustrating as the voiceovers in old pharma TV spots that said, "See our ad in People Magazine."

Is your proofreader using your product?

Of course, you want everyone working on your ads to be familiar with your brand. But I wonder if someone got a bit too familiar with Jim Beam during business hours.