January 27, 2011

Is it possible for word play to come back into vogue?

I always write lines like this and clients always kill them for being repetitive.


  1. Anonymous3:35 PM

    I actually feel like I see quite a bit of marketing these days that features what I'm sure the writer intends to be "word play." But most of the material comes out like a bad puns or too jokey (which is always the criticism I receive when I try to get clever).

    I think it really comes down to whether or not it's effective.