I actually feel like I see quite a bit of marketing these days that features what I'm sure the writer intends to be "word play." But most of the material comes out like a bad puns or too jokey (which is always the criticism I receive when I try to get clever).
I think it really comes down to whether or not it's effective.
word play??
ReplyDeleteI actually feel like I see quite a bit of marketing these days that features what I'm sure the writer intends to be "word play." But most of the material comes out like a bad puns or too jokey (which is always the criticism I receive when I try to get clever).
ReplyDeleteI think it really comes down to whether or not it's effective.