November 15, 2010

Has it come to this?

A billboard advertising an app that advertises a brand.

Almost as frustrating as the voiceovers in old pharma TV spots that said, "See our ad in People Magazine."


  1. They still do that on pharma radio spots. Every Boniva commercial I hear: "See our ad in Weight Watchers"!

  2. It sure is cleaver though. If they had to go this route, at least it's entertaining.

  3. Anonymous1:58 PM

    There's a legal reason for this. They can't list all of the PI/PPI information on a 30 second radio spot, so they are required by law to have a magazine ad with all of the prescribing information within it.