September 16, 2007

Grab some crackerjacks on your layover

In an earlier post, I criticized the following billboard for relying on an outdated ad cliché since airlines don’t serve peanuts anymore.

Well, I’m man enough to admit when I’m wrong.
On my flight home tonight, Delta gave me a choice of cookies, crackers or these:

September 12, 2007

Blow the Shofar and go shopping

Here's something I never saw in Texas.

(Ads from page A3 of today's New York Times.)

Sundown this evening marks the beginning of Rosh Hashanah, known as the Jewish New Year. It’s a time of introspection, but I’m really in it for the kugel and gefilte fish.
L'shanah tovah, BT

September 11, 2007

Another tagline warning

I've been a fan of Corona since they tapped into the power of parrottheads with the tagline "Change your whole latitude." I think the switch to "Miles away from ordinary" was a step back. But I love how they've turned the mandatory drink responsibly warning into a new subdued tagline.



September 10, 2007

Warning: No tagline ahead

I was in Orlando over the weekend and saw this almost sold out display of Stok Black Coffee Shots at a 7-Eleven.

The warning feels a legal maneuver instead of a marketing line. But "Limit 2/day" did a better job of selling me on the strength of the product than a clever tagline ever could.

I also had a shocking realization at Disney World. We had some time to kill before we could fast pass Splash Mountain, so we rode It's a Small World. I'm man enough to admit that I enjoy the song and the big finale showing people from all over the world happily coexisting. But the dominant color of that scene never dawned on me before.

So we could all get along if only it was a WHITE world after all?

(But I still don't believe the rumors about Walt's dark side.)

September 7, 2007

Home Depot promotes breaking and entering?

Don't know why anyone living in a NYC apartment would need a ladder. But this is a simple, fun visual to convey the message.

September 5, 2007

Their legal department isn't so tough

Spotted these toughbook ads in the bowels of Grand Central:





(The last one is a giant floor cling that looks like a football field.)
The scenes look great and I like the lines even though the set up feels like a cop out. Maybe I'm just jealous they actually got through legal.

September 3, 2007

That's quite a street team

Sticking flyers under car windshields is time honored if wasteful ad medium. But I've never seen anyone use whole posters before.

Album promoters are notorious for hanging these everywhere, but an entire block of parked cars was hard for anyone walking past to ignore.
Spotted along 21st and 6th on Friday night.

Storage controversy

Manhattan Mini Storage’s latest campaign has generated some controversy. (You can see more of their ads here.)

Of course, getting people talking was their goal all along. Their latest ad tries to keep the conversation going.

I appreciate the use of “meshuggeneh.”

And according to the poll on their site people like their approach.

August 28, 2007

My job hunt is over

Thanks again to everyone who took the time to meet with me or pass along a contact here in NYC. I’ve started a gig at The Concept Farm. And it’s a good thing or this poster might have started to appeal to me.

copyranter already has a post up on this sperm donor ad complete with comments from the manager.

August 27, 2007

I just want an excuse to say "polybag" 'cause it sounds dirty

I've managed to avoid Disney's High School Musical. But I do like how cleanly this bonus disc was attached to an issue of TV Guide. Looks much cooler than the usual polybag.

Ad Age's Madison and Vine has an article on innovations marketers are using to tap into this juggernaut. (subscription required)