August 27, 2007

I just want an excuse to say "polybag" 'cause it sounds dirty

I've managed to avoid Disney's High School Musical. But I do like how cleanly this bonus disc was attached to an issue of TV Guide. Looks much cooler than the usual polybag.

Ad Age's Madison and Vine has an article on innovations marketers are using to tap into this juggernaut. (subscription required)

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