January 7, 2007

Sprite sticks it

click on ads to read copy

When I first saw this spread (with real magnet attached) I thought, "What a waste, do they really expect anyone to stick that on their fridge?" Of course that's beside the point, since you can't ignore the ad. But I wish it were more engaging somehow. It doesn't seem to live up to the madness of the TV that launched the sublymonal campaign.

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