January 7, 2007

Engage, Rinse, Repeat

I found this execution and it completely negates my previous post on Sprite's sublymonal campaign. A sample shampoo is just weird enough to feel right. I even felt compelled to try it.

The shampoo has a nice lemon/lime smell,
so kudos on the attention to detail.
But their conditioner is terrible.

Crispin Porter + Bogusky created the campaign, so you can blame them for this.

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