I was pleased to see that Versus was still using the branding for the Tour De France that I helped create at The Concept Farm three tours ago - even after a buyout by Comcast and a merger with NBC.
Teaser ad:
Site:
App:
And a print ad they did last year:
July 25, 2011
June 27, 2011
May 23, 2011
Would you rather be liked or loved?
Chasing likes is a pretty easy way to show how popular you are, but are you providing any value besides getting buried in someone's news feed?
Saw this little ad on nytimes.com. It linked to fox.com, not Facebook. Might be interesting to compare likes to ratings.
Saw this little ad on nytimes.com. It linked to fox.com, not Facebook. Might be interesting to compare likes to ratings.
May 11, 2011
May 3, 2011
Is your ad making promises your employees can't keep?
Their "We try harder" tagline is relevant again thanks to this headline, but can Avis live up to it at the counter?
April 5, 2011
Is Absolut going back to their classic campaign?
spotted in the April issue of Wired magazine.
The work they were doing awhile back was far more interesting. But the old bottle ads I hung on my bedroom wall are part of the reason I got into advertising, so it'll be interesting to see where they go next.
The work they were doing awhile back was far more interesting. But the old bottle ads I hung on my bedroom wall are part of the reason I got into advertising, so it'll be interesting to see where they go next.
March 9, 2011
Want proof that climate change is real?
It's already gone from being the cause du jour in advertising to the butt of hacky headlines.
(Spotted in Willow Bend mall in Dallas.)
(Spotted in Willow Bend mall in Dallas.)
March 2, 2011
Is this the most creative coupon ever?
Got this in the mail yesterday.
Yep, it a full-size, grocery-style, shopping bag.
Pretty good savings. But unfortunately for Office Depot, I also got this with the usual coupon circulars on the same day.
Yep, it a full-size, grocery-style, shopping bag.
February 22, 2011
Are you sponsored yet?
When everyone gets their own reality TV show, the next logical step is a sponsor.
Miller High Life is offering sponsorship deals to average folks like us.
When I professed my love for their redesign, I also signed up for their newsletter. Just opened this one today:
Of course I signed up.
Looks like they're sending me a $1 signing bonus.
Only miss is the facebook integration. It just posted the pic I uploaded without any High Life imagery.
But I'm interested in where they take the campaign next.
I do remember another beer brand doing campaign awhile back sponsoring the events of real people. Felt more authentic. I think they delivered beer to backyard barbeques and house parties, then did billboards and banner ads, but I can't think of the brand. No luck on google. Do you remember it?
February 16, 2011
Does Mini have an anal fixation?
First, they want you to cram it in the boot. Now this:
Here's the extended :60 of their Super Bowl spot:
Here's the extended :60 of their Super Bowl spot:
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