Are you too drunk to drive home, but sober enough to use the QR code reader app on your phone?

This ad hanging over a urinal in a bar bathroom has a QR code that automatically calls a cab.
You could argue that if I pull out my phone to use a QR code, I could just look up and call a cab company myself. But does the novelty factor make up for it?
At least it's a more practical placement than this taxi top ad for a similar Jose Cuervo app.

Is your ad as good as your product?

I don't like Swedish Fish, but I loved their old campaign.

This new work still has the right quirky vibe. I saw a few other ads around Austin and Dallas several weeks back, but I didn't manage to take photos of any others.

Pic found here

Snapped this on South Congress.

Is it possible for word play to come back into vogue?

I always write lines like this and clients always kill them for being repetitive.

Do you have kids?

My perspective has changed quite a bit since I became a father. I wonder if I would have liked these headlines a year ago?

Are you too drunk to hail a taxi?

Jose Cuervo has an app that automatically calls the closest available taxi. Pretty smart idea for an alcohol brand.

Lauren sent this pic in reply to my post about ads advertising apps that are ads.

Can you reinvent yourself?

Nice to see the phone book trying with this Yellowbook360 direction.

Has it come to this?

A billboard advertising an app that advertises a brand.

Almost as frustrating as the voiceovers in old pharma TV spots that said, "See our ad in People Magazine."

Is your proofreader using your product?

Of course, you want everyone working on your ads to be familiar with your brand. But I wonder if someone got a bit too familiar with Jim Beam during business hours.

 

Can you do a good ad for a bad product?

Of course you can do "great creative" for something you don't believe in. But it's much better to have something authentic to say that you can get behind.


Besides being nice to look at, this ad makes me believe that it's a quality product - just in a bad category.

Who still uses payphones?

Advertisers, that's who. The only reason payphones still exist is to display ads. They’re certainly not generating any profits in quarters and dimes anymore.
But according to Duane Reade, the flu can still be found lurking on those filthy receivers.

You can see their previous work here.
And thanks to Greg for passing this ad along.

If you see an ad you’d like to share, send a pic to me at Ask A Copywriter (at) gmail (dot) com. If I post it, I’ll include a link to your site, just like I did for Greg there.