September 7, 2012

How well can you fake it?

For all our talk about “authenticity,” it’s still tempting to take shortcuts or cheat to make an execution look perfect.

Nokia is the latest brand to get caught with their hand in the cookie jar. (Full disclosure: Windows Phone is a client.)

At least their apology is honest.

But how many people will see it compared to the juicier story?

No comments:

Post a Comment