October 19, 2011

Is this the best social media contest ever?

Mini Cooper has teamed up with Smith Magazine of Six Word Memoir fame to award "the best test drive ever." Submit your six word long idea, @SmithMag will judge the entries and Mini will make one of them happen.
Not every brand can pull off letting people pick their own prize, but here's two other things they got right:
-The clear contraint on the length is sure to inspire creative entries and is ideal for sharing.
-They don't force you to post, like or retweet to enter.
The fact that they also teamed up with someecards to promote it doesn't hurt either.
Here's my entry:
Submit your own at their site.
As usual with the Mini brand, design goes a long way. Even their emails look cool.

1 comment:

  1. This is a great contest. Not everyone is comfortable with brevity so only the most creative will be able to pull it off.