tag:blogger.com,1999:blog-33190058.post5310299184965655960..comments2023-11-07T04:26:38.556-06:00Comments on Ask A Copywriter: Is it possible for word play to come back into vogue?Brian Thompsonhttp://www.blogger.com/profile/05961012532237144934noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-33190058.post-47968258183060025562011-02-11T15:35:52.499-06:002011-02-11T15:35:52.499-06:00I actually feel like I see quite a bit of marketin...I actually feel like I see quite a bit of marketing these days that features what I'm sure the writer intends to be "word play." But most of the material comes out like a bad puns or too jokey (which is always the criticism I receive when I try to get clever). <br /><br />I think it really comes down to whether or not it's effective.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33190058.post-49162401926360602692011-02-08T22:39:04.018-06:002011-02-08T22:39:04.018-06:00word play??word play??Lowcostkochihttp://lowcostkochi.comnoreply@blogger.com