November 15, 2010

Has it come to this?

A billboard advertising an app that advertises a brand.

Almost as frustrating as the voiceovers in old pharma TV spots that said, "See our ad in People Magazine."

3 comments:

  1. They still do that on pharma radio spots. Every Boniva commercial I hear: "See our ad in Weight Watchers"!

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  2. It sure is cleaver though. If they had to go this route, at least it's entertaining.

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  3. Anonymous1:58 PM

    There's a legal reason for this. They can't list all of the PI/PPI information on a 30 second radio spot, so they are required by law to have a magazine ad with all of the prescribing information within it.

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