October 5, 2009

Is this sweet enough for ya?

There's a rule of thumb in advertising that goes something like, if all else fails put a baby or a puppy in the ad. The New York Lottery has taken this axiom to the extreme for their new Sweet Million game.

My only nitpick is that I wish the payoff line was "Which is pretty sweet."
But the online work is pretty funny.


  1. Anonymous2:11 PM

    Do you know who wrote the song for the bunnies ad? It's really catchy!

  2. Do you know who came up with this marketing campaign. I love researching advertising agencies.

  3. Anonymous5:38 PM

    DDB New York came up with the ad campaign.