March 6, 2009

Did Snickers get this idea from the Flintstones?

They have a fun evolution of their old campaign of made up words from TBWA/Chiat/Day New York.

And thanks to, you can “learn to speak Snacklish” at Which seems to mean a facebook group that displays different executions with a wall for comments. But it does have 32,852 fans so far.

Another site called is much more fun.

It lets you create your own Snicker logo styled word and features a tweeter stream ala skittles. This in-depth Creativity article calls it a brand-jacking led by a former employee now at Poke NY. Good stuff.

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