March 2, 2009

Can advertising make a difference?

(I don’t usually post my work here, but hope you’ll indulge me since it's for a good cause.)
These ads are currently running in D.C. metro stations:

We also did this video for a protest against coal and global warming taking place today at the Capitol Power Plant in Washington.

The protest was organized by a coalition called Capitol Climate Action. They're already seeing results - Speaker of the House Nancy Pelosi and Senate Majority Leader Harry Reid just made an announcement calling to switch that plant entirely off of coal.

Glad we could add a bit of momentum to the efforts of thousands of others.

1 comment:

  1. Why isn't CNN telling this March 2nd story?

    Impressive campaign - great mix of powerful copy and visuals.

    May its impact be felt ...

    May it persuade.