August 19, 2008

The client wants revisions, pay each player $50

I bet the first comp of this ad said “Collect 200” and the account team, client or lawyers pointed out that you can win less or more than that.
If you're forced to add something that doesn't fit into a headline, you're better off starting over with a new concept. Otherwise, you're just going to torture yourself and the reader.

No comments:

Post a Comment