July 9, 2008

Does this idea bite or suck?

These ads for a new synthetic blood beverage appeared this week.

I like the concept, but think that the "drink responsibly" line gives a little too much away.

Wish they waited to pay it off on the microsite.
You can check out this YesBustNoButYes post to see the vial of blood in the mysterious direct mail part of the campaign.

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