July 31, 2008

Do you stink at writing headlines?

Don’t be so hard on yourself. Hugo Boss posted these ads to get consumers to pen a line for their fragrance at HugoSayIt.com.

The winning submission will appear on a billboard in the meatpacking district. Here are a few of the gems:

Very literary:

Excellent use of cross promotion:

The official contest is closed, but you can submit your shot at copywriting fame here in the comments.

1 comment:

  1. Anonymous1:41 PM

    The only thing Kenneth Cole wears while writing.