It certainly isn’t new , but advertising that plagiarizes other work seems to be a growing trend.
boing boing pointed out an Australian spot for Ricoh Printers that lifted dialogue from MIT researcher, Scott Aaronson.
Here’s the quote from his lecture:
“But if quantum mechanics isn’t physics in the usual sense — if it’s not about matter, or energy, or waves, or particles — then what is it about? From my perspective, it’s about information and probabilities and observables, and how they relate to each other.”
And here’s the commercial:
Now consider this poster I saw on the MTA.
Both are funny. Both use someone else’s words. The Family Guy ad can take the moral high ground since parody falls under fair use. But I think it’s an easy laugh. It might be harder to write an original line, but it’s always worth the effort.
Well, to be fair, the Family Guy one is just quoting Peter Griffin, who parodied the "Milkshake" song in an episode.ReplyDelete
Quoting characters verbatim is common in promo-land, as is speaking in characters' voices. Whether it's effective...that's another story. :)