Luckily, it was another Bom Chicka Wah Wah promotion from Axe.
Men walking through the West End in Dallas were subjected to whistles and suggestive remarks from this construction crew. A “Bom Chicka Wah Wah” sticker on their hardhats was the only overt branding, besides an occasional shout of something like, “You must be wearing Axe.”
I overheard several conversations about the stunt throughout the day. And I must admit it did give my ego a bit of boost.
No word on if the spray gets the same results from actual union labor.
These chicks hit on me too.
ReplyDeleteAnd gave me a sweatband. That's right. A sweatband. One of them started to explain why they were catcalling guys. "Yeah. I get it."
Execution is everything.