July 27, 2011

Is recycling good for your brand?

2011:
1980:

1971:

July 25, 2011

Will your work live on after you stop working on it?

I was pleased to see that Versus was still using the branding for the Tour De France that I helped create at The Concept Farm three tours ago - even after a buyout by Comcast and a merger with NBC.
Teaser ad:

Site:
App:
And a print ad they did last year:

May 23, 2011

Would you rather be liked or loved?

Chasing likes is a pretty easy way to show how popular you are, but are you providing any value besides getting buried in someone's news feed?
Saw this little ad on nytimes.com. It linked to fox.com, not Facebook. Might be interesting to compare likes to ratings.

May 11, 2011

How would you reinvent yourself if you got laid off?

If Santa got @TheToyotaPrius what would his reindeer do? Lifeaftersanta.com has the answer.

May 3, 2011

Is your ad making promises your employees can't keep?

Their "We try harder" tagline is relevant again thanks to this headline, but can Avis live up to it at the counter?

April 5, 2011

Is Absolut going back to their classic campaign?

spotted in the April issue of Wired magazine.
The work they were doing awhile back was far more interesting. But the old bottle ads I hung on my bedroom wall are part of the reason I got into advertising, so it'll be interesting to see where they go next.

March 9, 2011

Want proof that climate change is real?

It's already gone from being the cause du jour in advertising to the butt of hacky headlines.
(Spotted in Willow Bend mall in Dallas.)

March 2, 2011

Is this the most creative coupon ever?

Got this in the mail yesterday.

Pretty good savings. But unfortunately for Office Depot, I also got this with the usual coupon circulars on the same day.

 Yep, it a full-size, grocery-style, shopping bag.