2011:
1980:
1971:
July 27, 2011
July 25, 2011
Will your work live on after you stop working on it?
I was pleased to see that Versus was still using the branding for the Tour De France that I helped create at The Concept Farm three tours ago - even after a buyout by Comcast and a merger with NBC.
Teaser ad:
Site:
App:
And a print ad they did last year:
Teaser ad:
Site:
App:
And a print ad they did last year:
June 27, 2011
May 23, 2011
Would you rather be liked or loved?
Chasing likes is a pretty easy way to show how popular you are, but are you providing any value besides getting buried in someone's news feed?
Saw this little ad on nytimes.com. It linked to fox.com, not Facebook. Might be interesting to compare likes to ratings.
Saw this little ad on nytimes.com. It linked to fox.com, not Facebook. Might be interesting to compare likes to ratings.
May 11, 2011
May 3, 2011
Is your ad making promises your employees can't keep?
Their "We try harder" tagline is relevant again thanks to this headline, but can Avis live up to it at the counter?
April 5, 2011
Is Absolut going back to their classic campaign?
spotted in the April issue of Wired magazine.
The work they were doing awhile back was far more interesting. But the old bottle ads I hung on my bedroom wall are part of the reason I got into advertising, so it'll be interesting to see where they go next.
The work they were doing awhile back was far more interesting. But the old bottle ads I hung on my bedroom wall are part of the reason I got into advertising, so it'll be interesting to see where they go next.
March 9, 2011
Want proof that climate change is real?
It's already gone from being the cause du jour in advertising to the butt of hacky headlines.
(Spotted in Willow Bend mall in Dallas.)
(Spotted in Willow Bend mall in Dallas.)
March 2, 2011
Is this the most creative coupon ever?
Got this in the mail yesterday.
Yep, it a full-size, grocery-style, shopping bag.
Pretty good savings. But unfortunately for Office Depot, I also got this with the usual coupon circulars on the same day.
Yep, it a full-size, grocery-style, shopping bag.
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