Ram's ad features a speech Paul Harvey made to the Future Farmers of America in 1978, just like an earlier video made by Farms.com.
Ram's Keep Plowing site clearly links to Farms.com, although neither mentions the original video.
RT @amyealtman: I am proud to support @nationalffa. Share your badge to donate. #KeepPlowing 2013 — Year of the Farmer ramtrucks.com/keepplowing— National FFA (@nationalffa) February 4, 2013
Could they have done a better job anticipating and reacting to the charges of plagiarism? Sure. Should they have called out the original on their site? Maybe. But did they actually do anything wrong? I don't think so.
If you want to dig a bit deeper, there's a good recap of the scandal as it unfolded at adland.tv.
It's also worth noting that The Farms.com video is not the only other time Paul Harvey's speech has been put to a slideshow.
"Happy Monday, everyone. I would like to introduce Meganloberg1 as our new ECD." youtube.com/watch?v=j3GtXA…— Tim Geoghegan (@timogeo) February 4, 2013
An idea doesn't have to original for an execution to be great.
I still think it was the best Super Bowl spot this year.