September 6, 2010

Would banning your product be better than actually selling it?

Making something seem more illicit is a tried and true method of getting people to want it.

Sidewalk graffiti for LegalizeCachaca.com, a guerilla campaign declaring this new Brazilian rum’s independence from from other Brazilian rums.
(Other sidewalk ads here, here and here.)
Cachaca also had a crew of shot girls driving a truck around NYC.

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